Set how often each tier of client hears from you. See the calendar that creates, the hours it takes, and whether you and your team actually have them.
If you've used Client Book Segmentation, use the same tiers. Reviews are the meetings you run; touches are the calls, emails, cards and check-ins your team makes in between.
| Tier | Households | Reviews / yr | Hours per review prep + meeting + follow-up | Touches / yr | Minutes per touch |
|---|---|---|---|---|---|
| AYour most important households | |||||
| BSolid relationships | |||||
| CSmaller or simpler | |||||
| DLegacy, minimal service |
The rhythm for each tier, the hours it takes, who carries them, and where the calendar breaks.
What one household in each tier experiences over a year. R review 2 touches that month
| Tier | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|
| Tier | Reviews / Yr | Touches / Yr | Your Hours | Team Hours | Hours per Household |
|---|
Weekly hours the calendar needs, against the hours you said you have.
Each tier's share of your households against its share of your meeting hours.
Reviews are spread evenly across the year and assigned to you; touches go to your team. Review prep and follow-up move to the team at the share you set. Weekly figures divide the year by your working weeks.
A service promise you can't keep costs more than one you never made. Let's build a calendar your team can run without you holding it together.
Book a Call With Level 10A service model is a promise about how often each client hears from you. Multiply that promise across every household and it becomes a number of hours. The calendar shows whether the hours you have match the hours you promised, and which tier of client is using them.
If the calendar needs more of your hours than you have, something gives, and it is usually decided by whoever calls first rather than by design. Seeing the overage in advance lets you choose: fewer reviews for some tiers, more of the prep handled by your team, or fewer households at the top of your service model.
Each tier's share of your households and its share of your meeting hours rarely match. That is fine when it reflects a deliberate decision to give your most important relationships more time. It is a problem when lower tiers take a large share of hours by default because no one decided otherwise.
Reviews are where planning happens, but touches are what clients notice in between. Spreading them across the months without a review keeps every household hearing from your firm regularly. Because touches usually fall to your team, the team side of the calendar deserves the same scrutiny as your own.
There is no single right frequency. Many practices tie meeting frequency to client tiers, meeting their most complex or important households more often and simpler relationships less often. The right calendar is one the advisor and team can actually deliver every year while keeping the promises made to each tier.
A client service calendar lays out, month by month, when each tier of client receives a review meeting and when they receive other contact such as calls, emails or events. It turns a service promise into a schedule and makes it possible to calculate the advisor and team hours the promise requires.
Capacity usually comes from changing the service model rather than working longer hours: adjusting review frequency by tier, moving preparation and follow-up to team members, and deciding deliberately how much time lower tiers receive. Measuring the hours the current calendar requires is the first step.